Airline Offers Early Boarding If You Wear Your Ugly Sweater

If you happen to have an Alaska Airlines flight on December 21 this year, don’t forget to wear your ugly holiday sweater! Alaska Airlines will offer travelers wearing festival holiday sweaters early boarding on December 21, which is unofficially National Ugly Holiday Sweater Day. The promotion will last for one day only on all Alaska and Horizon Air flights, which comprises a 116-city network. In addition to the sweaters, the airline will play free holiday movies all month long and feature holiday music during boarding.

“This time of year, we consider ourselves the ‘merrier carrier,’ so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays,” said Natalie Brown, the managing director of marketing and advertising at Alaska Airlines. “Whether you’re heading home to celebrate tradition or jetting off to a sunny destination to escape the cold, we recognize your journey begins with us, and we’re happy to make your travels even brighter any way we can.”

Alaska Airlines began observing National Ugly Sweater Day last year in a bid to spread some holiday cheer. Back by popular demand, let’s hope that this year starts a yearly tradition at the airline!

In an effort to increase awareness about this special day, guests are invited to share their memories on Twitter and tag videos, photos, and other media with the hashtags #UglySweaterDay and #iFlyAlaska.

It’s recommended to arrive at the airport at least two hours before your flight, especially during the hectic holiday season, as December is the busiest month of the year.

Some 44 million travelers choose to fly with Alaska Airlines and its partners in the region every year. With over 115 destinations and 1,200 destinations across the U.S., Canada, Mexico, and Costa Rica, Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America,” according to the J.D. Power North America Airline Satisfaction Study for 11 consecutive years, starting in 2008.